![]() Signature colors may be used extensively both for large areas of color and as accent colors.A free game for kids that teaches colors and shapes through fun learning games! Using this palette appropriately and consistently provides an additional layer of distinction. Our signature color palette of Michigan Maize and Blue creates a powerful differentiator for our brand. This quick-reference chart shows which colors provide enough contrast to be used as text against a light background, and which colors don’t have enough contrast to be readable as text but could be used as a background. ![]() The chart below provides approved brand color combinations that meet WCAG 2.0 level AA standards. When designing for the web, all content must conform to the accessibility standards set by the university’s ITS accessibility team.īased on Web Content Accessibility Guidelines (WCAG 2.0), the criteria for level AA requires a contrast ratio of at least 4.5:1 for normal text and 3:1 for larger text, greater than 24px or 19px and bold. Maize and blue play a vital role in establishing a clear and powerful image and in defining the University of Michigan Brand, but there’s so much more to consider when establishing our identity.
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